Nowadays, people are finding success selling their homes online. But with the online marketplace being so hot, you will face some competition when it comes to standing out! We have put together our favorite tips to help you stand out and sell your home fast!
Find Out Where The Buyers Are Looking:
There are so many different online listing portals to choose from. Look up some listings in your area. What sites show up first in the search results? Many times, it can be Zillow and Trulia instead of Realtor.com. Love them or hate them, they have a great grasp on generating real estate traffic. When you list something on the MLS, it is likely to be picked up by these major sites. Whether or not you are advertising with them, you’ll want to make sure your properties are showcased well.
There are services that will syndicate your listing to other important real estate sites, so you only need to enter your information once. However, make sure to check your listing on all sites, to make sure there are no mistakes down the lane.
Consider Premium Listings:
When you search online, you will likely see the same properties occupying the top spots. They paid for being at the top. Just as the Agents you see over and over again paid to put their name first. If you want to give your property instant traction, it can be worth the extra money to put your listing at the top.
Create a Property Specific Website:
A unique and interesting way to sell your home using the internet would be to create a property specific website. A basic website and domain won’t cost you much to get started. If you are computer savyy, you can quickly build a site to rival the top advertisers when it comes to showcasing your house!
Create Amazing Photos:
They say a picture is worth a thousand words, and they are absolutely right. Make sure the words used to describe your house are “Stunning, spacious and immaculate!” not “Dated, cramped and needs some TLC!” When buyers see a photo of your home, it tells them whether or not they want to visit it. For many buyers, it is not easy to picture themselves in the home if they are seeing all your personal belongings. Get a head start on packing by putting your collections and decorative items away. De-clutter as much as possible and pay for professional photographs to showcase your home from the best angles. Look through some other listings in your area. Notice who paid for a professional job, and who took cell phone photos from the street.
Use an Accurate Description of the House:
Be as detailed and as accurate about the property as possible. Disclose any defects but also make sure not to overlook the details that may be a selling point for a certain buyer. If you have recently re-done the kitchen or changed the roof, mention it. If there is a large backyard, you should let the world know.
Watch Your Words:
When people are house hunting, the scroll through many listings and at certain point they can all sound the same. A lack of specific adjectives will cause every house to be “beautiful” and “cozy.” Stand out! Use colorful language to make your listing different. Don’t just gloss over the ad, using generic words to describe your property.
Use Data To:
- Compare your house with recently sold properties in the area.
- Hire the best agents in town. Online reviews will ensure you find the agent that is best for you!
- Study market trends for real estate in your area. Ask questions such as: when is the best time of year to sell my McAllen house? Who is buying houses right now?